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Drizly Homepage Exploration

Drizly is an alcohol e-commerce platform that provides alcohol delivery. This project involved a brand exploration for Drizly's website and apps. Along with the UX team and a brand designer, we explored colors, fonts, and shapes to develop the visual language for Drizly's digital applications. Once we aligned on the visual style, I was tasked with developing a design concept for Drizly's homepage.

Role: Lead UI Designer

Platform: Desktop Web

Old Site March 2017

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Redesign Concept

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