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LISA ZANGERL
PRODUCT DESIGNER & MANAGER
Photo by You X Ventures on Unsplash
Building Products for Cognitively Biased Brains
Every day we are required to make dozens of decisions about what actions to take. These decisions naturally require our brains to process lots of information, but our capacity to do so is limited, so our brains have developed mental shortcuts to help us out.
Photo by William Iven on Unsplash
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